Market
8 min read
Why Off-Market Is the New Market
Almost half of the homes we placed this year never appeared online. Here is why discretion has become the default.
For a certain kind of owner, a public listing is the least attractive way to sell. Privacy, security and a wish to avoid a ‘stale’ property all push the best houses behind closed doors.
Our members gain access to these homes through quiet introductions — a phone call, a private viewing, a shared dinner with the owner.
What buyers should know
Off-market does not mean overpriced. It means fewer, better-qualified viewings, and a negotiation that happens between people rather than portals.